Portrait of a brand
Built over years on acquisitions, this global market research firm wasn't properly understood, even by its own employees.
They asked us how they could use social media to raise awareness of its practice areas. We refocused them on a strategic solution that could unify their fractured brand: the research industry’s first online knowledge hub, which remains the firm’s showcase marketing channel.
Working as partners
Together, we scoped out an online solution that addressed the firm's needs and culture.
We led design, development, and training--and provided ongoing support.
We helped develop the business case used to secure C-suite approval.
An industry first
Similar sites were launched by Nielsen and Gallup within two years of launch.