Machine learning for marketers pt. 1

“Machine learning is one of the main ways that tech will change things in the broader world in the next decade.”

Those things include marketing and investment management.

So we should all know what machine language is. This brief post by Benedict Evans, a venture capitalist at Andreessen Horowitz, provides one of the best explanations we’ve seen of machine learning, its limitations, and why humans aren’t going away anytime soon.

“Machine learning uses data to generate a model, rather than a human being writing the model. This produces startlingly good results, particularly for recognition or pattern-finding problems, and this is the reason why the whole tech industry is being remade around machine learning.”

This should be required reading for any marketer working with quant managers. Which these days is a growing number of investment managers, active and passive.