Getting better work from designers (pt. 1)

Practically every marketer will work with designers at some point. Marketers often have the idea or concept to convey, but designers must execute. It’s a tricky hand-off that can go much more smoothly if you understand design principles.

CXL’s Peep Laja boils it down to eight principles, with excellent visual examples:

(C)  C XL

(C) CXL

As Laja says, “Design is marketing. The more I’ve learned about the principles of web design, the better results I’ve gotten.”