Practically every marketer will work with designers at some point. Marketers often have the idea or concept to convey, but designers must execute. It’s a tricky hand-off that can go much more smoothly if you understand design principles.
CXL’s Peep Laja boils it down to eight principles, with excellent visual examples:
As Laja says, “Design is marketing. The more I’ve learned about the principles of web design, the better results I’ve gotten.”